![]() Today, the company claims that its app has surpassed 25 million downloads in Japan. It has about 100 people in its customer service team in Japan, the US, and the Philippines who keep an eye on listings and ensure that none of the listings are from business merchants pretending to be individual sellers. People sell everything from clothes and electronics to small collectible like baseball tickets. It lets individuals easily browse through items for sale or post their own items for sale. Mercari’s edge is that it has been designed specifically for mobile phones and has a much better user experience on the mobile. Yamada got together with Tomishima and Ishizuka to found Mercari Inc., a mobile e-commerce site that enables people to easily buy and sell second-hand merchandise using their smartphones, or in other words a “flea market” app. He observed that even people in the poorest villages had mobile phones and he started thinking about creating a platform that would allow them to exchange money, things, or services using their smartphones. After his gaming startup Unoh was acquired by Zynga, Yamada travelled all over the world for a year on a shoestring budget. Tokyo-based Mercari was founded in 2013 by Shintoro Yamada, Tommy Tomishima, and Ryo Ishizuka, who were serial entrepreneurs in the gaming industry with experience in leading gaming companies such as Zynga and RockYou. ![]() ![]() These factors have also helped Japan’s Mercari to make it to the Billion Dollar Unicorn Club. US, China, UK, and Japan are some of the most attractive e-commerce markets due to their size, consumer behavior, and infrastructure. ![]() According to an AT Kearney report, global e-commerce sales are expected to grow from $840 million in 2014 to $1.5 trillion in 2018.
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